This year’s Make the Future Live event was the most ambitious yet.

 

A four-day festival of bright energy ideas held at London’s Queen Elizabeth Olympic Park, the goal was to conjure the immense breadth and scale of the world’s energy challenges and possible solutions for a non-specialist audience.

 

I was tasked with crafting the copy for every single stand and experience at the festival – including an immersive animated environment that shows how we could achieve a net-zero emission world by 2070.

 

It was an intense experience for sure, but hugely rewarding.

 

For: Imagination

A major brand revamp for Ecover, taking in OOH, print, social, web – and my very first cover wrap on the Evening Standard. Oof. Copywriting doesn’t get much more fun than this.

 

Role: Copy Lead

For: People Against Dirty

URL: www.ecover.com/