The happy place for your brand to sing

Copywriting Creative Direct Social Media

Make the Future Live 2018

Last updated: Dec. 11, 2019, 10:21 a.m.

This year’s Make the Future Live event was the most ambitious yet.

 

A four-day festival of bright energy ideas held at London’s Queen Elizabeth Olympic Park, the goal was to conjure the immense breadth and scale of the world’s energy challenges and possible solutions for a non-specialist audience.

 

I was tasked with crafting the copy for every single stand and experience at the festival – including an immersive animated environment that shows how we could achieve a net-zero emission world by 2070.

 

It was an intense experience for sure, but hugely rewarding.

 

For: Imagination
Copywriting Creative Experience / Events Social Media

Ecover – #LETSLIVECLEAN

Last updated: Dec. 11, 2019, 10:21 a.m.

A major brand revamp for Ecover, taking in OOH, print, social, web – and my very first cover wrap on the Evening Standard. Oof. Copywriting doesn’t get much more fun than this.

 

Role: Copy Lead

For: People Against Dirty

URL: www.ecover.com/
Copywriting Creative Direct Social Media

The happy place for your brand to sing

Copywriting Creative Direct Social Media

What I can write:
 
Banner ads
Brand guidelines
Brand identity
Concept development
Creative strategy
Email/CRM
Employee engagement
Experiential
Internal comms
OOH
Pitches
Print
Scripts
Social media
Tone of voice
UX copy
Web copy (long & short)

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Marcus Efstratiou