Ladbrokes brings Virtual Sports to mobile for large revenue uplift
Last updated: Jan. 21, 2020, 12:10 p.m.
The Challenge //
Create a Virtual Sports experience on mobile and tablet for 24/7 on-the-go betting
The Solution //
UX Connections designs user experiences for a successful MVP, followed by a full Virtual HubConsultants from UX Connections collaborated closely with the design team from Mobenga – the sports betting solutions provider – and the internal team at Ladbrokes, on a three-phase rollout of Virtual Sports on mobile.
The Results //
A four-fold increase in active users for the Virtual Sports product
Since its launch on the Sportsbook app as an MVP, Virtual Sports has seen a large increase in the number of bets placed per day, along with a significant increase in net gambling revenue. The number of active users of Virtual Sports per day is now four times higher than when the product was desktop-only.
Due to the runaway success of Virtual Sports on mobile and tablet Ladbrokes now intends to overhaul the desktop experience: by moving to the same Mobenga platform as the mobile app; and by replicating the user experiences designed by UX Connections.